Engagement Rate Calculator
Measure and benchmark your social media performance
Instagram Benchmarks (followers)
🔥 Excellent≥ 10%
👍 Good≥ 6%
😐 Average≥ 3%
📉 Below avg< 3%
Posts
Post 1
How Engagement Rate is Calculated:
- By Followers: (Likes + Comments + Shares + Saves) ÷ Followers × 100
- By Reach: Total interactions ÷ Unique accounts reached × 100
- By Impressions: Total interactions ÷ Total impressions × 100
- Benchmarks vary widely by niche, audience size, and content type
- Smaller accounts typically have higher ER% than larger ones